

ORIGINS OF THE RITUAL
There comes a time in every woman’s life when she needs to get hot, get dressed, and get over it.
We call it The Ritual.
Inspired by the most iconic revenge moment in pop culture — Princess Diana’s 1994 “Revenge Dress” — this is our modern version.
It’s the hot shower, the group chat, the glow up.
It’s the glass clink that marks the official beginning of the night.
The one where you show up in that one jaw dropping dress — that never misses.
This is what the Revenge Collection was made for.
But The Ritual is not about them.
It’s about you.


WHAT IS THE RITUAL?
The Ritual is our signature campaign — built around the moment women reclaim their power.
It’s the art of getting ready like it means something.
Of choosing a dress that says something.
It’s for nights that feel like new chapters — not just another plan.
Part glow-up.
Part reset.
Part emotional exorcism.
And 100% that girl energy.


THE REVENGE COLLECTION: MADE FOR THE RITUAL
Every time we drop a new revenge piece — or bring back the ones you begged us for — we mark it with The Ritual.
For this edition, we’re restocking the three most wanted styles in our archive:
* The Zip-Up Revenge Dress – the third time this one’s sold out
* The Revenge Ruched Mini Dress – effortless, sculpting, and spicy
* The Viral Tee Dress – back in your most requested sizes not a part of the revenge collection but definitely revenge worthy when styled up
These aren’t just clothes.
They’re your transformation uniform.
They’re made for every hot girl reset.
Perfect for your next girls’ night, birthday, breakup, or “just because.”
April 10. The Ritual begins.
Are you in?